Robert Bell (28), United Kingdom

Background: A qualified engineer who works as a Project Manager at the Energy Saving Trust.

Campaign: Unpluggit, focused on all those mobile phone chargers that are left in the sockets after use and leak energy unnecessarily.

Its estimated that 1 in every 3 mobile phone users (60MLN in the UK) do not unplug the charger.
Using fun viral films Rob targeted young business professionals - a group of people that account for a lot of mobile users – to get them to unlplug their mobile phone chargers after use.

Campaign Results:
5,000 Petition Signatures
80,000 views of his viral movies
500,000 web views
International campaign media coverage across Europe, Australasia, Asia and North America including the bright lights of New York’s Times Square. International music celebrity campaign endorsement.
National UK Media coverage across TV, radio, press and online. 2700 unpluggit responses from google search.
South West London Green Champion Award  
Proudest Moment:
Being selected as a CCC Ambassador was in itself an extremely proud moment for me. Specifically though, I was completely overwhelmed with how quickly my campaign built momentum and how much attention my videos received. It’s been an amazing 12 months for me and has provided me such a huge platform from which I now only want to continue to build on.

Campaign Date: March - November 2007

Click here to visit Rob’s blog
Click here to visit the Unpluggit website